Range Rover Evoque Convertible Concept
There is no denying the brand-bending success of the Range Rover Evoque. A runaway hit with journos and consumers alike, the rugged baby-SUV looks poised to shed some skin and strut a new look for the upcoming Geneva Motor Show in March.
Could Range Rover launch the first ever premium convertible SUV? By the looks of these preview images, we’d say the definitive answer is ‘yes’. It’s only a matter of ‘when’, not ‘if’ the Range Rover Evoque Cabriolet goes into production.
“The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate’s appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base. We are excited to see the response to this concept as we assess the potential for building on the Evoque’s exceptional success so far” John Edwards – Land Rover Global Brand Director
“The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution – instead we have worked with the balance of the Evoque’s lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable.” Gerry McGovern – Land Rover Design Director