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AutoBlog Canada | April 25, 2014

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Honda Canada’s Vancouver Street Promo Showcases Out-Of-Box Thinking

Honda Canada’s Vancouver Street Promo Showcases Out-Of-Box Thinking
Ellen Greyson
  • On 24.5.11

To celebrate the launch of the 2012 Honda Civic, full marks go to BC Honda Dealers who commissioned this unique creative promo. Remember the days of toy cars in cereal boxes?

BC Honda Dealers harnessed that idea to create a rather brilliant albeit temporary piece of commercial art known as ‘The Prize’. Located just outside the Vancouver Art Gallery, Vancouver pedestrians couldn’t help but notice.

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Manufacturer: Honda Canada

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